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November 24 2010

Writing Web copy for your visitors maximizes your conversion rate

We’ve treated this topic numerous times, both in this blog and in white papers available on our website.  But it’s been awhile;  and because it’s such a frequently-encountered and important issue, we felt that a recent post by Tim Ash on ClickZ provided occasion for an update. It all starts from the attributes of visitors [...]

September 07 2010

Could an autoresponder keep your B2B from drowning in prospects?

Some of you are probably familiar with the notion of an email autoresponder;  but for those who aren’t…  an autoresponder is a program that sends one or more automated messages in response to either an email or a Web form inquiry.  It may be as simple as “Thanks for contacting us!” to a series of [...]

August 05 2010

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