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Writing Web copy for your visitors maximizes your conversion rate

We’ve treated this topic numerous times, both in this blog and in white papers available on our website.  But it’s been awhile;  and because it’s such a frequently-encountered and important issue, we felt that a recent post by Tim Ash on ClickZ provided occasion for an update. It all starts from the attributes of visitors [...]

Don't be the product, buy the product!

Schweinderl